Question 1

How do law firms attract clients?

Accepted Answer

Online marketing channels such as SEO, PPC, social media and website conversion optimisation are all cost-effective ways for law firms to attract new clients.

Question 2

How do you create a law firm marketing plan?

Accepted Answer

Set a business objective and understand all the barriers to achieving it and how you can overcome those barriers. This will include looking at what it is that you want clients to buy and how this compares to your competitors in terms of service and cost.

You can then assess the resource you need to deliver your strategy in terms of people and budget, as well as the channels you're going to use as part of your marketing mix.

Question 3

How do law firms market themselves?

Accepted Answer

Law firms are well placed to market themselves as they have the industry expertise and can understand what customers want. These two things can help create a brand proposition that is better than competitors and give people a reason to choose you ahead of competitors.

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