3 ways to get law firms more Will Writing Leads

January 17, 2024

By Jonny
child pulling a dog along
Lead generation for will writing services is made far easier when you understand what and where your target customers are searching for your services.

Here are the steps we've taken to help our clients generate loads more Will Writing Leads, based on over a decade of experience.

Will writing leads are generated through online channels and the good news is, your competitors are probably doing it wrong. 

Create a strong will writing offer

When it comes to will writing services, your potential clients are looking for a fair deal. You need to create an offer that is clearly better than what they can get from your competitors.

Your offer should be easy to understand. It should include the following elements:

Everyone in the Wills & estate planning industry looks and sounds the same. How do you stand out?

The price of your service

Customers often don't understand what the price includes, so if your price is higher than competitors, you'll need to explain why. For example, you may not charge customers a fee to store a Will once it is written or you may be offering complex wills or mirror wills as part of a package.

What is included in your service

Are you offering simple Wills? Or is your service and level of expertise more complex? It could be that you offer a service that helps clients understand what type of Will they need, by way of an initial consultation.

What makes your service better than the competition

This helps you to shape your offer and let people know how you can help them

  • How many Wills have you written for clients so far?
  • What reviews do you have?
  • How much experience do you have?
  • Are you qualified?
  • How long does the service take?
  • What guarantees can you make about the will writing service you are providing?

Most importantly you should inject some of your personality and customer service into your offer. That is something that no other Will writers can match.

Use targeted content marketing to get web leads

Supplying leads to your business through content marketing can be an evergreen solution for your law firm.

The first step to getting new clients is making sure that your target market can find you. That's where targeted content marketing comes in.

You need to make sure that your website and blog are full of articles, infographics and other types of content that are relevant to your target market. If you write about topics that they are interested in, they are more likely to find you and contact you when they need your services.

With content marketing there are a few things to consider

Use SEO keywords

One way to make sure that your target market can find your content is to use SEO keywords. These are the words and phrases that people are searching for when they are looking for information online.

In order to understand what the SEO keywords should be, you should do some keyword research.

When it comes to SEO, keyword research is essential. After all, how can you optimize your website or blog for search engines if you don't know which keywords to target?

Google Ads Keyword Planner is a great place to start.

Just enter a few relevant seed keywords and it will generate a list of related keywords with data on monthly search volume and competition levels.

Another useful tool is Google Trends, which allows you to see how search volume for certain keywords has changed over time.

Finally, don't forget about good old-fashioned Google search. Simply enter a few relevant keywords and scroll through the results to get an idea of what people are searching for.

With these free tools at your disposal, there's no excuse not to do keyword research.


Create a better website experience

You don't need a big sales team when you have a website that sells for you.

Your website is often the first impression that potential clients will have of your business. It's important to make sure that you create a positive experience for them, as this will increase the chances of them using your services.


There are a few things that you can do to improve the website experience for your visitors:


1)Make your website relevant to the visitor

If you want to make your website relevant to visitors, you need to address a specific problem they have.


This could be something as simple as providing information on a particular topic or giving them access to exclusive content. Whatever you do, make sure it is something that will actually be useful to them.


Otherwise, they will quickly lose interest and move on. Remember, there are endless other websites out there competing for their attention, so you need to give them a reason to stick around.


If you can solve a problem they have, you stand a much better chance of winning their business.

2) Make your website fast

In today's fast-paced world, visitors to your website expect to find the information they're looking for quickly and easily.


If your website is slow to load, they're likely to click away and look elsewhere. In addition to affecting the user experience, website speed is also a factor in search engine optimization (SEO).


Google and other search engines use a variety of signals to determine where your website should rank in the search results.


One of those signals is page speed, so a faster website could mean better visibility in the search results. In other words, not only is it important to have a fast website for visitors, but it can also help you attract new visitors from search engines.


3) Build trust

You can build trust in your brand by having reviews on your website and demonstrating examples of clients you've worked with in the past.


This helps to show visitors that you're a credible source of information and that you can be trusted to deliver on your promises.


It's also important to have a clear privacy policy in place so that visitors know their personal information will be protected.


4) Be clear about what you want them to do next

The primary purpose of a website is to convert visitors into customers or clients. A call to action (CTA) is an essential elements that helps to achieve this goal.


A CTA is a brief statement or slogan that encourages the reader to take a specific course of action. For example, a CTA might encourage visitors to "subscribe now," "buy now," or "request a free consultation." By providing a clear and concise path for visitors to follow, CTAs can significantly increase conversion rates. In addition, CTAs can also help to build brand awareness and loyalty. By using CTAs, businesses can encourage their target audience to take the first step in becoming a customer or client. As such, calls to action play an important role in the success of any website.


For more about our lead generation services, get in touch here.


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