Law firm, LBMW, dramatically increase visibilty for the family team using SEO.

Lee Bolton Monier Williams implemented an SEO strategy to ensure that they dramatically increased their visibility and engagement amongst potential family law clients.

By creating content that both Google loves and people find valuable, they are set up for even more visibilty for months to come.

Working Together

209,000

Increase in impressions (people seeing the website in Google search results).

4270

Increase in clicks from Google search results pages to the website.

78%

Increase in website traffic from all sources (vs. the previous 6 months).

About LBMW

Lee Bolton Monier Williams is well known law firm based in Westminster, London. They came to us with a desire to grow the reputation of the family department, driving more awareness, engagement and enquiries.

Sector: Family law

Company Size: Medium - Large

Location: London, UK

Objective: Boost awareness of the firm among people with family law issues, boost enquiries and grow long-term visibility.

Services

SEO

PPC (Google ads)

Social Media Content

The challenge LBMW Faced

Before partnering with Inbound Things, LBMW were well known amongst big business owners, however they would not be associated with family law services.

The firm sought to establish a strong digital presence to attract and convert high-value clients in need of family law advice.

The Solution

With limited access to edit / manage the website, Inbound Things provided a comprehensive SEO strategy designed to ensure potential clients found the business, engaged, and enquired in the long term.

Branding and Website Design: We revamped the firm's branding and launched a new website that aligns with the professional image of Crest Legal while being optimised for user experience and conversion.
SEO Strategy: Leveraging data analytics and AI, we developed a tailored SEO strategy that focused on creating high-ranking content and helped to solve the problems of the law firm's target clients.
Content Marketing: Regular blog posts were crafted each month, targeting specific aspects of commercial law that were useful to the firm’s prospective clients.
Link Building: We engaged in an ongoing campaign to build high-quality backlinks from authoritative sites within the legal industry, boosting the site’s authority and search engine ranking.
Social Media Design: The long-form content that we created was repurposed into well designed social media posts that can be used on the client's social channels.
PPC (Google Ads): We launched a Google ads campaign designed to get ads in front of potential clients sooner.

Results

The collaboration between LBMW and Inbound Things led to some impressive results:

Web Traffic: During the first 6 months of 2024, the overall website traffic skyrocketed to 11,095. An increase of 78.4% on the previous 6 months.
Market Visibility: At the time of writing, lbmw.com sits at the top of Google for some of the following highly relevant, highly searched terms: "unmarried mothers rights UK", "who looks after child if parents die UK", "financial rights of unmarried mothers", "unmarried couples with child rights" "unmarried fathers' rights UK".
Long-term Growth: The implemented SEO strategies ensure sustained growth in visibility and client interaction, reinforcing the firm’s market position.

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