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Law firm Crest Legal scale their visibility with SEO and Branding

Crest Legal were able to get ahead of bigger commercial law firms in London, by creating quality content that both Google and potential clients loved. 

This, combined with a sleek new website and branding, meant that they quickly became the go-to for entrepreneurial businesses looking for legal advice.

law firm marketing

Working Together


Increase in FREE website traffic from Google.


Impressions: Average number of people seeing the law firm in Google search results each month.


Increase in enquiries from potential clients.

About Crest Legal

Crest Legal is a dynamic commercial law firm based in London, focusing on serving entrepreneurial businesses, including founders, owners, directors, and shareholders, across a range of services such as funding, commercial contracts, sales, and acquisitions.


As a small-sized enterprise, Crest Legal aimed to enhance its market presence and connect effectively with its target audience.

Sector: Commercial law 

Company Size: Small

Location: London, UK

Objective: Boost awareness of the firm in the business community, boost enquiries, grow long-term visibility.


SEO for solicitors

Website design for law firms

Law firm branding

The challenge Crest Legal Faced

Before partnering with Inbound Things, Crest Legal faced significant challenges in increasing its visibility and reaching the right customer profile at crucial decision-making moments. 

The firm sought to establish a strong digital presence to attract and convert high-value clients involved in entrepreneurial ventures.

The Solution

Inbound Things provided a comprehensive branding and digital strategy designed to ensure potential clients found the business, engaged, and enquired. 

  • Branding and Website Design: We revamped the firm's branding and launched a new website that aligns with the professional image of Crest Legal while being optimised for user experience and conversion.
  • SEO Strategy: Leveraging data analytics and AI, we developed a tailored SEO strategy that focused on creating high-ranking content and helped to solve the problems of the law firm's target clients. 
  • Content Marketing: Regular blog posts were crafted each month, targeting specific aspects of commercial law that were useful to the firm’s prospective clients.
  • Link Building: We engaged in an ongoing campaign to build high-quality backlinks from authoritative sites within the legal industry, boosting the site’s authority and search engine ranking.


The collaboration between Crest Legal and Inbound Things led to outstanding results:

  • Web Traffic: The website's monthly visitors skyrocketed from an initial monthly average of 125 to 9,333, achieving a peak average of 10,250 visitors per month due to the enduring impact of the SEO-optimised content.
  • Market Visibility: Crest Legal has grown to become one of the most visible commercial law firms in the UK, specialising in entrepreneurial legal services.
  • Long-term Growth: The implemented SEO strategies ensure sustained growth in visibility and client interaction, reinforcing the firm’s market position without ongoing advertising costs.

Tak Matsuda

Director - Crest Legal

Inbound Things was recommended to my London-based commercial law firm to help us increase our visibility with entrepreneurial businesses. We worked together on new branding, website design, and an SEO strategy focused on dramatically increasing the number of relevant visits to the new website. From a standing start, our website now gets more than 10,000 unique visitors for free each month, from people looking for information on commercial law. The great thing about SEO, when it works like this, is the consistent long-term growth of both visibility and interaction.

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